Balanced Scorecard enables you to look at your strategic goals from not just one, but a range of, perspectives that typically include:
Finance — Presents data from the perspective "To succeed financially, how do we appear to our shareholders?"
Customer — Presents data from the perspective "To achieve our strategic goals, how do we appear to our customers?"
Innovation — Presents data from the perspective "To achieve our strategic goals, how are we sustaining our ability to change and improve?"
Internal — Presents data from the perspective "To satisfy our shareholders and customers, what business processes must we excel at?"
Each of these Balanced Scorecard Perspectives are derived from key performance indicators (KPIs) that provide the data that translate enterprise goals into a set of measurable objectives. For example, the Finance Perspective can contain such KPIs as Product Revenue, Service Revenue, Product Revenues Growth, Service Revenues Growth, Profit Margin and Sales Pipeline. Each of these KPIs can be assigned a weight that indicates its comparative significance.
Finance — Presents data from the perspective "To succeed financially, how do we appear to our shareholders?"
