Do not create graphics that are based on puns or word play. For example, using the symbol of a scale for "change size proportionally." The word for scale and the word for "changing size proportionally" might not have the same relationship in another language. In the United Kingdom, for example, a scale is called a "balance." Do not assume that any phrase is universal. In the United States it is clear that an "Exit" sign is directing you "out," but in Taiwan or Ireland this sign might read "Way Out."