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Application Developer's Guide
Developing Balanced Scorecard applications : Understanding the Balanced Scorecard : Key performance indicators (KPIs)
 

Key performance indicators (KPIs)

Key performance indicators (KPIs) are the basis for Balanced Scorecards. In each perspective, you must identify unique KPIs. KPI progress can be monitored on a daily, weekly, monthly, yearly, or other basis. For example, for monthly monitoring, the current value of the indicator is collected monthly and the score is updated accordingly.

KPI examples

Examples are provided in the following table.
Table 18. Perspectives and KPIs
Perspective
Possible KPIs
Worst value
Best value
Current value
Score (0-10)
Finance
Product revenue
$125,000
$1,500,000
$250,000
0.90
Service revenue
$375,000
$2,5000,000
$750,000
1.76
Product revenue growth
5%
35%
$750,000
0.90
Service revenue growth
10%
35%
11%
2.00
Profit margin
$80,000
$800,000
$93,000
0.18
Sales pipeline
$1,000,000
$20,000,000
$3,000,000
1.05
Customer Relations
Customer retention rate
50%
1000%
80%
6.00
Customer satisfaction level
75%
100%
80%
2.00
Product return as a percentage of sales
15%
0%
7.5%
5.00
Service response time
20 days
1 day
4 days
8.42
Service contract renewals as a percent of service contract agreements
50%
90%
75%
6.25
Internal processes
Personnel retention rate
75%
10%
85%
4.00
Avg. number of sick days
15 days
0 days
3 days
8.00
Product/Development/Project/ Sales/ Marketing delivery on time (%)
50%
100%
85%
7.00
Avg. recruitment time
30 days
1 day
15 days
5.17
Funds spent on discontinued projects/products
$5,000,000
$100,000
$1,000,000
8.01
Average Help Desk Service Time
10 days
1 day
3 days
7.78
Innovation
Number of patents received/filed
0
4
1
2.50
Number of excellence awards received
0
2
0
0.00
Number of technical papers/books published
0
5
2
4.00
Percentage of employees promoted
5%
15%
7%
2.00
Average number of training days per employee
0 days
10 days
5 days
5.00